Loneliness is the feeling of being disconnected from others, when there is a gap between the social connections we desire and those we receive. Generation Zs surveyed are significantly more likely than any other generation to experience the feelings associated with loneliness. In fact, almost 30% of Gen Zs we surveyed in Singapore feel that they have no one to talk to about their struggles. This is a critical issue given the fact that 7 hrs screen on time, most on social media, which gives way to a wave of social comparison. This can have an adverse effect on your self-worth when you’re young, and you’re still developing your sense of identity. Thus, this demonstrates the need to get the right doses of social connection. Kura Kura helps Gen Zs build stronger friendships. We do this through a gamified app that incorporates bite-sized journaling techniques, personalized weekly challenges and introspective shared reflection questions. This allows peers to understand one another on a deeper level and build a sense of vulnerability/empathy/kindness.